Raymond Loewy

 

1894-1986

French born Loewy became a U.S. citizen in 1938, eighteen years after his first visit to America.

Though trained as an engineer, Loewry's first job in the U.S. was for Macy's Department stores as a window dresser.  During the 1920s he found work doing fashion illustration for Vogue and Harper's Bazaar magazines, working for retailers Bonwit-Teller, Neiman-Marcus and Saks Fifth Avenue.

Loewy's first contract for industrial design came in 1929 from Sigmund Gestetner, to redesign the appearance of a duplicating machine.

Later would come work from Westinghouse, on the Hupmobile auto (1932) and Coldspot refrigerator for Sears Roebuck -- that sold over 200,000 units the first year.

By the late 1930s Loewy was designing locomotives, passenger cars and advertising materials for the Pennsylvania Railroad.

Another of his anchor accounts was Studebaker, for which he designed a logo and several automobiles, including the Avanti.

Loewy's work was also found on Coca-Cola, Lucky Strike cigarettes, Air France Concorde airplanes, Exxon, Nabisco, Sealtest, TWA, United Airlines, Standard Oil, Canada Dry, Armour,  Farmall tractors, Filben Jukeboxes, Frigidaire refrigerators, Greyhound buses, Hallicrafter's shortwave radios, IBM key punch machines, NASA's Skylab space station, Leisurama homes, the 5-cent Kennedy stamp in 1964, the Shell oil logo, Sears Coldspot refrigerators and International Harvester tractors.

Raymond Loewy is described as a man who positioned and promoted himself as adeptly as he did his client's products.  His image as a trendy jetsetter, with luxurious yachts, glamourous homes and offices around the world, contributed to winning the confidence of large corporate clients.

In 1975 the Smithsonian Institution presented a retrospective of Loewy's designs, and in 1979 he published Industrial Design.  The Loewy's retired to France and Monaco.

 

 

 

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